Brand Experience & Sustainability Manager

Are you ready to make a meaningful impact and help shape the future of a beloved brand? Join Campina as the Brand Experience & Sustainability Manager and play a pivotal role in driving the brand activation program for this leading dairy brand in the Benelux! Campina’s mission for a better morning and tomorrow is central to the brand. This vision is brought to life not only through our campaigns but also through everything the brand does. We offer nutritious breakfasts, educational programs like free school milk, and support food banks. We nurture nature using sustainable energy and promoting biodiversity through herb-rich grasslands. 
Brand Experience & Sustainability Manager will oversee these brand activities, including sustainability, social responsibility, and partnerships. This role involves leading activities with a perfect strategic fit and delivering highly compelling storytelling to engage with our consumers and customers, including PR. With intimate knowledge of brand management and commercial business integration, you will deliver a brand program that resonates, inspires, and ignites brand preference among consumers and customers.

What we ask

• Experience: 8+ years in B2C FMCG marketing, with a strong focus on brand/project management. Proven track record in developing and executing effective marketing campaigns. Experience in partnership management and PR is an advantage.
• Skills: Exceptional analytical and conceptual skills. Proven track record in translating consumer and market insights into brand opportunities into compelling concepts.
• Project management: Demonstrated success in organizational and project management. Effective communicator with the ability to influence and lead others in day-to-day assignments and complex projects.
• Ownership and Urgency: Decisive with a strong sense of ownership and urgency.
• Collaboration Skills: Top-notch ability to effectively partner within a multi-disciplinary matrix organization, including commercial team members and external parties.
• Personal Attributes: Proactive, responsible, and able to adapt to rapidly shifting priorities in a fast-paced environment.
• Languages: Fluent in English and Dutch (written and spoken). French is an advantage.
• Education: MSc degree, preferably in a relevant field.
• Travel: Based in the Netherlands (Amersfoort) with a willingness to regularly travel (Belgium Gent office, Wageningen R&D center, NL & BE customer visits, market visits, etc.). 

What we offer

• Unique company culture of Dutch heritage and international presence;
• To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
• Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
• An NS business card, so you can travel to the office by train;
• When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way);
• Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
• Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
• A workweek of (fulltime) 40 hours, a bonus scheme and a salary between the range of €6100 - €8500 based on fulltime;
• Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely;
• Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy. 

Vacancy description

• Inspire & Role Model: Inspire with the Campina brand story and activities, enhancing brand preference, boosting affinity, and increasing talkability for Campina’s initiatives and products. 
• Brand Activation Strategy: Define the brand’s activity strategy to align and integrate with the Campina brand strategy, plan and key KPIs.
• Shape Activation Program: Deliver both short-term and long-term brand activation programs, including a consumer/customer engagement plan. Ensure a clearly defined and aligned plan.
• Storytell & Engage: In close collaboration with the media and campaign manager, deliver a highly engaging, integrated brand story to both external and internal stakeholders (consumers, customers, farmers, and colleagues).
• Partnerships & PR: Lead strategic partnerships and PR as part of activation program.
• Deliver Activations: Develop program into engaging propositions (insight, concept, activity) for implementation within the current and upcoming years.
• Execution: Collaborate with cross-functional teams to ensure on-time, in-full (OTIF) delivery of these activities.
• Collaboration: Work closely with business partners across FrieslandCampina, including R&D, Nutritionists, and Farmer Relations, as well as with commercial teams and the Campina marketing team. Additionally, work with agencies, inspiring them to deliver their best work. Performance Monitoring: Monitor brand performance and develop corrective actions when needed.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

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FrieslandCampina is a leading FMCG and B2B player. We produce and sell dairy drinks, infant nutrition, cooking ingredients, cheese, and desserts in over 100 countries. Millions enjoy our milk, cheese, butter, custard, and yoghurt daily. Our mission, “Nourishing by Nature,” aims for better global nutrition and fair prices for our farmers. As one of the world’s largest dairy cooperatives, we have nearly 21,000 employees and a turnover exceeding 13 billion euros in 2023. The 15,000 dairy farmers who supply milk are also co-owners of our company. With offices in 29 countries, FrieslandCampina remains rooted in the Netherlands, boasting a Dutch, open culture. The diversity, enthusiasm, and commitment of our employees make it a unique workplace. This role is part of the Campina Benelux marketing team, sitting in Business Group Consumer Dairy Europe. The Brand Activation Manager reports to the Campina Brand Director, jointly with marketing experts in innovation and physical and mental availability.